Summary
Technical professional specializing in enterprise platform strategy, content systems, AI/ML solutions, and 0-to-1 product development. Proven track record launching platforms serving 20,000+ users with measurable business impact: 40% reduction in asset retrieval time, 80% decrease in manual workflows, 30% increase in content reuse. Expert in Digital Asset Management (DAM), marketing operations platforms, and cross-functional team leadership across global time zones.
Professional Experience
High-impact consulting engagement optimizing global AEMaaCS platform content structure, search performance, and content relationships across multi-market enterprise environment.
Key Achievements:
Led extraction and restructuring of 19,000+ embedded content files, enabling indexability and AI-driven content ingestion for improved site-level search
Advised on AI-assisted search strategy, optimizing metadata, taxonomy, ranking strategy, and faceted search UX
Authored Related Content framework introducing metadata-based associations and automated linkage rules, reducing manual curator workload
Served as interim QA Lead during team transition, establishing test plans, defect triage practices, and release quality standards
Technical Environment: Adobe Experience Manager (AEMaaCS), AI-assisted search optimization, content architecture, metadata governance
Led product strategy and execution 0-to-1 for enterprise DAM platform serving 8,000+ employees across Fortune 20 healthcare organization. Managed cross-functional team of 4 across EST and IST time zones.
Key Achievements:
- Launched enterprise-scale DAM platform serving 8,000+ users, managing 750,000+ assets with 30% increase in content reuse rates
- Designed and deployed AI-powered search solution leveraging NLP and ML, reducing asset retrieval time by 40% and improving marketing team productivity KPIs
- Developed API-driven workflow automation between Workfront and Seismic platforms, reducing manual asset handling by 80% and accelerating go-to-market speed
- Led 0-to-1 development of real-time content delivery cloud application through rapid prototyping, achieving 85%+ user satisfaction in usability testing
- Executed cloud migration of 500,000+ digital assets with zero downtime while improving platform reliability and scalability
- Bootstrapped innovative Airtable integration with zero project funding, demonstrating scrappy 0-to-1 execution mindset
- Secured platform funding within 90 days through comprehensive stakeholder research and data-driven business case development
Technical Environment: Adobe Experience Manager (AEMaaCS), AWS (Kendra, Lambda, API Gateway), NLP/ML models, Python, SQL, JIRA, Confluence
Served as Product Manager and Analytics Consultant across Fortune 500/50 client engagements spanning retail, manufacturing, and automotive industries.
Key Achievements:
Fortune 500 Apparel Retail Client:
- Managed checkout, cart, and fulfillment experiences for multi-brand eCommerce platform, partnering with engineering on payment gateway integration and order orchestration
- Achieved 12% improvement in cart-to-purchase conversion through A/B testing framework using FullStory
- Built PowerBI dashboards analyzing cart abandonment trends and post-purchase feedback loops, enabling data-driven product decisions
- Developed Voice of Customer (VOC) insights framework using FullStory, identifying friction patterns that informed backlog prioritization
Fortune 50 Home Improvement Retail Client:
- Developed tablet-optimized dashboards for in-store teams, enabling real-time SKU-level analysis and supporting daily sales decisions
- Led fulfillment service research evaluating OnTrac and OnFleet integration to improve delivery reliability and last-mile customer experience
National Building Products Manufacturer:
- Delivered PowerBI dashboards for billing and finance teams, reducing manual data processing by 50%
- Built scalable data pipelines using SQL in Snowflare, ensuring reporting accuracy for growth analytics
- Created self-service analytics templates for customers, reducing support tickets by 20%
Internal Consulting Operations:
- Managed CRM migration from SuiteCRM to HubSpot, boosting lead conversion efficiency
- Built enterprise-wide milestone calendar using Smartsheets, improving cross-team release coordination and reducing time-to-market delays
Technical Environment: PowerBI, FullStory, Snowflake SQL, Adobe Analytics, JIRA, HubSpot, Smartsheet
Acted as Product Manager for global DAM platform serving 12,000+ users worldwide. Led platform evolution, feature prioritization, and user adoption initiatives.
Key Achievements:
- Built and scaled global DAM platform supporting 12,000+ users, authoring user stories and leading Agile ceremonies to ship iterative enhancements
- Led 9-month search enhancement project, reducing bounce rate by 250% and page load time by 500% through systematic experimentation and CDN implementation
- Coordinated 3-month WCAG 2.0 accessibility initiative, achieving full compliance and improving platform usability for diverse user base
- Created 0-to-1 historical repository project, making 22,500 archival assets accessible to 8,250+ employees worldwide with 25% engagement rate (CTR)
- Reduced customer response time by 75% through process optimization and organizational improvements
- Conducted quarterly asset audits of 150,000+ assets, maintaining data quality and governance standards
Leadership: Co-Chair of Membership for Women in Leadership Development Business Resource Group; Vice President of Public Relations for UPS Toastmaster’s Chapter
Technical Environment: Digital Asset Management platform, JIRA, Agile/Scrum, WCAG 2.0, CDN optimization
Served as Digital Asset Management SME on Coca-Cola’s Product Information Management (PIM) Selection Team, evaluating enterprise systems and advising on content architecture strategy.
Key Achievements:
- Led DAM-PIM integration strategy for global brand portfolio, advising on Salsify and Syndigo integration for downstream personalization and localization
- Co-developed enterprise-level asset governance standards ensuring content consistency across packaging, eCommerce, and B2B distributor platforms
- Managed cross-functional collaboration across China Standard Time (CST), India Standard Time (IST), and Eastern Standard Time (EST)
Technical Environment: PIM evaluation (Salsify, Syndigo), DAM-PIM integration, enterprise governance frameworks
Technical Expertise
Product & Project Management
JIRA (Expert) • Confluence (Expert) • Smartsheet (Expert) • Miro • Airtable • Azure DevOps • Agile/Scrum • SAFe • User Story Writing
Digital Asset Management Platforms
Adobe Experience Manager (Expert – AEMaaCS, Assets, Sites) • Aprimo • Bynder • Content Architecture • Metadata Governance • Workflow Automation
AI & Machine Learning
Natural Language Processing (NLP) • Machine Learning Models • AI-Powered Search (AWS Kendra) • LangChain • Sentiment Analysis • Collaborative Filtering • Inference Pipelines
Cloud & Infrastructure
AWS (Lambda, API Gateway, ELB, Route 53, Kendra) • Azure Cloud Services • Terraform (IaC) • CloudFlare CDN • Cloud Migrations
Data & Analytics
SQL (Snowflake, MySQL, MariaDB) • Python (Flask, automation, data analysis) • PowerBI (Expert) • Tableau • Adobe Analytics • FullStory
Content Management Systems
Adobe Experience Manager (Expert – AEM Sites) • WordPress (Expert – custom themes, Elementor, Divi) • Drupal • Contentful • Headless CMS
Marketing Automation & CRM
HubSpot • Marketo • Seismic • Adobe Workfront • Campaign Monitor • Chili Publisher
Development & APIs
Python (Intermediate – pandas, Flask, FastAPI, NumPy, Matplotlib ) • JavaScript/Node.js • HTML/CSS • SQL • JSON • RESTful APIs • API Integration • Workflow Automation
E-Commerce & PIM
Salsify • Syndigo • SalesLayer • Shopify • WooCommerce • Multi-Channel Commerce
Design & Creative
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro, Adobe XD) • Figma • Sketch • Design System Coordination
Education
Georgia Southern University | Statesboro, GA
- Bachelor of Science in Public Relations | 2013-2017
- Bachelor of Arts in International Studies with Minor in Mandarin | 2013-2017
- Study Abroad: Beijing Normal University-Hong Kong Baptist University (BNBU – 北師香港浸會大學) – Zhuhai, Guangdong, China (Year-Long Exchange Program)